QSR Chain Case Study
Utilizing Our Talent Pool and Inclusivity Programs to Support the Rapid Growth of a QSR Chain Amidst Evolving Staffing Requirements
About the client
Discover our role in assisting a QSR Chain’s successful entry into the Indian market, where we introduced innovative methods for talent acquisition to support their expansion goals. The client, renowned for their customer-centric approach at their outlets, sought our expertise in enhancing the customer experience by ensuring well-trained and well-groomed staff. Our primary emphasis was on promoting diversity among female candidates.
Solution Brief
- To ensure success and truly form a partnership, we met with the client to understand and clearly outline their mission, vision, experience, and employee value proposition and then built a strategy to effectively reach potential candidates through powerful messaging.
- Immediately after we signed the agreement, we created a rapid action team and kick-started aggressive sourcing, hiring, onboarding, training and mobilization of associates across four cities which was then expanded to other cities.
- Multi-channel approach in a condensed project timeline which included:
- A digital and community-based marketing campaign
- Attracted female talent through social campaigns
- Collaboration with local educational institutions and academia, and non-profit organizations to capture the right talent pool.
Outcome
Relationship management: Our local team established trust and confidence with the candidates within the community – we connected on a personal level and offered emotional support and motivation as needed. Extended reach to various stakeholders within other business entities and industry cohorts.
